Friday, October 12, 2012

The Boat is Almost Full

Hello loyal readers. I don't have too many updates but I did want to happily declare that I'm officially booked. Woohoo! Once again I opted for one of the cheapest cabins on board- an interior towards the bottom of the ship. I still can't justify any more than that. I'm really going to try to cut back on my Backstreet spending this year/cruise.

So I'll be in cabin U229 which is on deck 6 all the way in the back with my friends Chrissy and Cory, my loyal cruising companions & roommates from the last cruise. Please come say hi.  The good news is that they're still not sick of me and my shenanigans. I hope everyone was able to get the cabin they wanted, and if not, don't stress too much. You won't be in your room much anyway.

It's been very interesting to see that the cruise is selling significantly better this time around than in both years past. Howie tweeted the other day that they're close to selling out, and it seems based on the cabin availability on the Rose Tours site that there's not to many options left. So if you're still not booked and are hoping to, better sign up sooner than later!

Why is the Cruise Selling So Well?
So the big question is why is this cruise on the path to selling out when the others didn't? I think there are a ton of factors at play. I've been unofficially been polling a few friends and first time cruisers. In short it seems to be the trifecta of events- Kevin's return, the 20th year anniversary, and finances.

Kevin
I feel like having Kevin back is a huge draw, especially for Kevin girls. Those who may have been previously on the fence about trying the cruise are now pushed over the edge with Kevin's return. And the thing with Kevin fans- I think they generally tend to be older and thus have the means and the ability to take a trip like this more so than younger fans who might still be in school or don't have as much disposable income. Just my speculation though.

20th Anniversary
Then of course we have the 20th anniversary just months away (or 189 days; 9 hours; 32 minutes; and 4 seconds away as the backstreet site boldly reminds me every time I visit) This definitely translates into a lot more hype and excitement. Plus I think there's been a lot recent media activity with the NKOTBSB tour, Kevin's return, and even just a resurgence of boybands in general. Fans who may have gone dormant since the Black & Blue days are starting to reminisce about the faces that once plastered their lockers. They're able to make a childhood dream of meeting the Backstreet boys a reality and turning it into a fun girls getaway all at the same time.

Finances
Finances also seemed to be a popular reason for why some fans couldn't go on the past cruises but are now able to go this time around. Past cruisers had a bit more time in between voyages to refill their bank accounts. And first time cruisers also had more time to get their finances together before making the big purchase. They gave us plenty of notice this time around, which I have to admit was much appreciated. The poor New Kids cruisers had less than a week. I just don't understand the rationale behind that. And the other nice thing is that cruisers have over a year to make payments if needed. Those few things I think really helped a lot of people make this work, where they may have not been able to in the past.

Marketing
Of course since this is my field I have to pay attention to the marketing efforts. I think this goes hand-in-hand with the 20th anniversary and media buzz. But I think since past cruises didn't sell as well, they did a much better job this time around doing promotion. They did a ton of contests and games on twitter (By the way- congrats to those out there who won). They also had their pre-cruise "planing" party to generate excitement. And I have to use quotes here because I think Nick sitting there with a life preserver on his head for 30 minutes doesn't exactly scream effective planning. But I suppose the event still served its purpose.

Time of the Year
My last theory as to why its selling better is the time of year. I think having the past cruises near the holidays made it hard for some people to take off work/school and afford extra money at that time. I think moving the cruise up by a few months is helping a bit as well.

So first-time cruisers, how come you're cruising for the first time? Is it something I mentioned above or perhaps another reason? Let us know in the comments below.

10 comments:

  1. I am one of those fans that went dormant after Black & Blue once I graduated high school and started college in 2002 they slipped from my radar. But they returned with a vengeance when I went to my first show last year when they came to Memphis for the NKOTBSB tour. Since then, I joined the fan club and went to the MixTape Festival solo. I never knew about the cruise until I saw some videos from the 2010 cruise on YouTube and I tried to get on the 2011 cruise but it didn't work out. As a first time cruiser the major factors for me were it was their 20th anniversary, the payment schedule really worked well with my finances and I have a feeling this cruise will be epic!!! I am excited and we are on deck 6 also, U155 baby!!!

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    1. Wow I'm glad I'm not the only one who left around Black and Blue came out. I didn't even go to that concert. I was just burnt out on boy bands in general. I hadn't seen any of their concerts til the This is Us tour. That's the album that brought me back.

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  2. First time cruiser here as well! I had definitely gone a little dormant once I started college in 2004. After seeing them in 2010 for their This is Us tour in SF, it totally reinvigorated my BSB fandom (especially after my disappointing first concert experience in 2005 when the power went out not even halfway through the concert). Plus 2010 and 2011 seemed amazing and I knew that if I didn't go next year, I would regret it. I'm looking forward to next year and counting down the days!

    And thanks again for answering all my questions in the last post and for making the blog to begin with. Is it crazy that I've already read through all your cruise posts and I just found this a few weeks ago? LOL, obviously haven't been very productive at work lately.

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    1. Thanks for the kind words about my blog! And sorry for your un-productivity at work. Just to warn you- as the cruise draws nearer and nearer I find my productiveness gets down into the negative range at work. Oh well ;)

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  3. Well, I don't have to tell you my reasoning really as you already know... for my friends and I, Kevin is the main reason why we decided to make this our first cruise. Also the reasoning behind my friends are that finance and leaving their 2 kids home while they are having a great time. Me, finance and afraid of motion sickness but... I guess Kevin was the solution and the push we needed to make it our first cruise ever !!! Thanks for your blog and i'm sure as the days, weeks flies by, there will be more postings on here :-)

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  4. I was wondering what cabin you'd book this year! Me & my girls did the same thing - hoping for good concert seats with the presail booking! Cant wait to see you on the boat!

    BTW - did you get rid of your twitter?

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    1. Yeah- cant wait to see you too!! Only 372 days to go....but who's counting? lol

      And yes- i did decide to get rid of twitter. For all the reasons I was reluctant to join in the first place... i found to become true. So I decided to deactivate my acct. I may change my mind later, but I have to admit it feels surprisingly vindicating not having it lol

      How was seeing Nick in Dallas???

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    2. haha right?! not us... ;)

      aww. I figured you had. Haha, it can be addicting that's for sure!


      it was AWESOME! ended up at the table next to his DJ booth the whole night :) had a blast and got to talk to him and Shaddrick a bit!

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  5. Kevin was an added bonus for me. I am a Kevin girl but I decided when I heard about the 2011 cruise I would be saving for the next one. I'd decided before anyone heard he was coming back. I was ecstatic! Icing on the already sweet cake for me! I don't know why I hadn't heard about the cruises before then. I really wasn't using twitter until NKOTBSB so that's probably why. Otherwise I might've been on the first boat LOL

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  6. Oh yes and btw, I'm U165. We're on the same floor and same side!

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